We normally associate the color pink with strawberry shortcake, little girls dreams and all things Valentine, but this season we are all thinking pink.
Pink can be feminine, romantic, energizing and thoughtful. Thoughtful you say? Yes, it is explored within color psychology. Pink is considered a sign of hope, a positive color inspiring feelings of warmth and comfort, a sense that everything will be okay.
And yes in the past this color has been exclusively associated with frivolousness, categorical binaries and the sweetness and innocence associated with little girls, sugar and spice and all things nice.
However, last year the world saw the color taken back, redefined and asserted as a symbol of female unity and empowerment. On the runway, we saw "millennial pink" (softer hues) dominate, but during this year's AW18 campaign we saw it transform into a much bolder interpretation of bright fuscia. This year, we will undoubtedly see its significance continue in hues of femininity, fairy-floss and roses.