Spotlight on Orna Hayut
Orna Hayut lives in Rehovot, is happily married and mother to Eyal and Shira aged 15 and 11. Owner of her own styling company, Orna Hayut Stylist, Orna specialises in providing personal styling and fashion consulting services for individuals, companies and brands. Whether helping a client to overhaul and edit her wardrobe, or helping them update their look or devising and directing new fashion campaigns, Orna is most happy when she is moving forward and creating positive change for her clients.
5 minutes with Orna:
1. When did you start practising as a stylist and what prompted it?
Since I can remember, I lived and breathed fashion. I always received compliments on my unique style and found myself often helping to advise others. About five years ago, I gathered my courage and established my own business for those who sought advice and guidance in the field of fashion in general and styling in particular.
2. What goal for your clients is most important to you?
I want every client to undergo a process of acceptance and reinforcement of self-confidence. I aim to help them feel as comfortable expressing themselves through clothing, emphasising their uniqueness, transformation and daring. And most importantly - to love herself!
3. How does your work as a stylist make you feel?
Styling makes me feel the most me! Every process I go through with a client gives me tremendous satisfaction. The possibility of being able to influence women positively makes me truly happy and strengthens my understanding that I am entirely fulfilling my destiny.
4. What does your week look like?
Outside of my family life, once a week I serve as the right-hand (woman) of the Chairman of the Board of the Hadassah Ein Kerem Hospital in Jerusalem. I have done this for many years and I enjoy every moment. The health/ fashion combination keeps me balanced and always in perspective.
5. Can you tell us some items or trends that you are interested in for this Autumn/ Winter?
I have trends that I love at the moment, checks, animal print- leopard and snakeskin and tembel hats (כובע טמבל) are the comeback of the season. Also, the brown hue in all its shades, and of course, scarves continue with us for the coming season. Lastly but most importantly, my biggest love: suits!!!!
6. Can you list some of your favorite bloggers or stylists?
Shiri Wizner, Moran Harush (Morena@Cupcakeofglam), Liat Levy-Azran, Lital Koby, Limor Alzami, Tamar Karavan and many others in Israel and abroad ...
7. What do you think distinguishes you from the other stylists and professionals in your field?
My style is unique- I am most known for my bold combinations of textures and colours and use of accessories. I have many years of experience now with all sorts of clients and their needs and have developed a very professional, personal and fun service. I am always guided by my truth, and my style often involves a very feminine aesthetic- preferring soft, natural fabrics, full, flowing and layered. While I like some trends, I am not clinging to the many trends that pass as quickly as they come.
8. Is there a brand you particularly like?
Clearly ZARA! I love and connect because they bring us the European chic aesthetic (I have a strong connection to European fashion and fashion abroad in general), at affordable prices, and another brand that I have become very attached to lately is TopShop. Recently, on my visit to New York, I purchased quite a few select items that I especially like.
9. Have you been involved in any special projects or collaborations recently? And can you share any future ones?
I did quite a few collaborations and campaigns that I chose carefully, and I loved them all. My favourite is the HM brand and our UNDER THE SUN campaign, was described as very successful and was circulated by many global publications and social platforms. Of course, I am always looking for collaborations and campaigns in my field that speak to my style!
10. Where do you see yourself in the future?
First of all, I hope to be still helping women accept and love themselves and I am hoping for continued momentum and more opportunities to practice. I am always striving for more and moving forward- for me "the sky is the limit."